This has become one of the most important questions of my life, and will only continue to grow in importance should I continue down the path I’m on:

“If strength of an idea is a necessary but not a sufficient condition for adoption of that idea, what are the remaining conditions? Why is culture the way it is? Why were some ideas selected, others discarded?”

I cannot accept that it is random. I would be ashamed to live in such a society if it were. So what could this mystical formula, this holy grail of marketing, be? Why do so many good ideas go unimplemented? How can I increase the probability that my own are adopted?